Unveiling the New Victoria Foundation Brand!
The Victoria Foundations is excited to release our new brand! We’re pleased to show the new logo for the organization that was created by local company Trapeze Communications, along with the new Indigenous Companion Logo created by Bradley Dick.
While we’re unveiling the logos, you will see them in use later in November which coincides with the launch of our new website.
See below for more information about our new visual identity, hero line, and Indigenous Companion Logo.
Victoria Foundation Visual Identity
Our new logo symbolizes the Victoria Foundation’s role at the heart of a vibrant, connected community. The open circular form reflects inclusivity and collaboration, with 12 spokes radiating like sparks—representing the donors, partners, and collaborators who energize our work and drive lasting change. At its core, the “V” stands for both Victoria and the community we serve, uplifting and uniting people. The bold, modern colour palette balances warmth and trust with creativity and momentum: vivid purple grounds the identity in reliability and community spirit, while a bright orange accent adds contrast, energy, and optimism. Together, these elements convey transformation, forward movement, and the impact we create together.
Victoria Foundation Theme/Hero Line – Uplifting
There is nothing more powerful than planting a singular idea – that sums up our true mission and why we exist. At our core – the Victoria Foundation does not exist to procure or manage an endowment or read grant proposals – we exist to uplift people and community. This is our higher purpose. It comes from the authentic heart of our organization.
Indigenous Companion Logo
“We have a word in Lekwungi’gnun “Waht’tlahas” which has duel meaning, one being the Frog Moon in the Spring, and secondly it refers to our winter ceremonies. When the Frogs go into hibernation we know our dance season is to begin, and when they come out of hibernation we know our dance season is to wind down and we prepare for spring harvesting. Frog is also significant as it has the ability to see in the underworld and the earth we walk as humans, giving that special strengths to see both worlds and teach. This is similar to the manner in which the Victoria Foundation is able to understand different perspectives, and bring the community together in a collaborative manner to address the most pressing issues.”
– Yuxwelupton (Bradley Dick)
Yuxwelupton (Bradley Dick) is a Lekwungen, Ditidaht and Da’naxda’xw Artist and Facilitator, formally trained by his dad Butch Dick since about 3 years old. Bradley works in multi mediums from large ceremonial poles, small carvings, painting, drum makings and digital work, his art is a reflection of his diverse ancestry and takes great respect in representing family teachings passed on from respected artists and cultural teachers mentors. Over the years he has facilitated story telling and cultural safety training in meaning and experiential ways of learning and doing, each experience is unique and based on learning response in real time. Art and community are one and it reflect in how Bradley practices, engages and walks with community.