Special day encourages simple acts of kindness

FOR IMMEDIATE RELEASE                                                                                  

October 31, 2016

Special day encourages simple acts of kindness

Victoria, BC – The Victoria Foundation is inviting everyone to help inspire smiles with Random Act of Kindness Day® on Friday, November 4.

We’ve all had those moments. Nothing seems to be going right. You’re lost in your worries, barely noticing the world around you. And then one simple act of kindness – from a stranger, a friend, a co-worker – brightens your day.

Random Act of Kindness Day is a day to do something nice for someone, and to encourage others to pay those acts of kindness forward.

“We often think it takes something big to make a difference in the lives of others, but it can really be so simple,” said Victoria Foundation CEO Sandra Richardson. “This is our opportunity to take a moment out of our day to do something nice for someone else, for no other reason than it feels good and inspires a true feeling of community.”

Started in 2008 by the Kitchener and Waterloo Community Foundation, this special day brings Canadian communities together by engaging businesses, organizations and individuals to commit small acts of kindness and generosity. Acts as simple as buying a stranger coffee, sending a loved one a letter or helping out a neighbor with a chore go a long way towards making connections and fostering community.

Between now and November 4th, “kindness cards” will be circulated throughout the Greater Victoria. They’ll encourage the cardholder to perform a simple act of kindness for someone – a neighbour, a friend, a co-worker, or someone they don’t even know – and hand the card over to that person, encouraging him/her to do the same.

In addition, local schools are being provided with Smiley Face Cards for students to decorate, colour and share positive messages. The cards will then be delivered to retirement homes across Greater Victoria to help bring a smile to seniors.

And keep an eye out for staff from the Victoria Foundation and other businesses and non-profits around town promoting kindness in a variety of ways.

On Vancouver Island, community foundations in Parksville/Qualicum, Nanaimo, Port Alberni and the Tofino area are all promoting Random Act of Kindness Day. Locally, the Victoria Foundation is coordinating the day’s activities, along with Island Savings, the Times Colonist and Heart Pharmacy. Many municipalities have also declared November 4, 2016 as Random Act of Kindness Day, including Saanich, Sooke and Langford.

All who participate in the day are encouraged to share their act of kindness via social media using the hashtag #RAKyyjDay to inspire others to take part.


Editors Please Note:

Logos and graphic images for Random Act of Kindness Day® are available for download here:


About the Victoria Foundation

Established in 1936, the Victoria Foundation is Canada’s second oldest community foundation and the fifth largest of nearly 200 across the nation. The Victoria Foundation manages charitable gifts from donors whose generosity allows them to create permanent, income-earning funds. The proceeds from these funds are then distributed as grants for charitable or educational purposes. To date it has invested more than $150 million in people, projects and non-profit organizations that strengthen communities in BC and throughout Canada.

Media contact:
Kyle Wells

Victoria Foundation

P. 250.381.5532      E. kwells@victoriafoundation.bc.ca