GivingTuesday capture holiday spirit

FOR IMMEDIATE RELEASE                                                                                  

November 22, 2016

Victorians encouraged to celebrate the season of giving

Victoria, BC – Most people know about Black Friday and Cyber Monday….now GivingTuesday is coming to Victoria on November, 29 2016.

As the “opening day of the giving season,” it is a day where charities, companies and individuals join together to celebrate generosity, rally for favourite causes and think about others.

“There are so many local organizations doing incredible, critical work,” said Victoria Foundation CEO Sandra Richardson. “In the spirit of the holiday season we encourage all Victorians to give back, in whatever way they can, to causes that give so much to the community year round.”

To get the giving ball rolling, the Victoria Foundation, as the local GivingTuesday Civic Leader, will be doing some giving of its own with the return of the popular #UNselfie contest. This online contest encourages Victorians to take and share photos of themselves giving back to the community in whatever way they choose: time, talent or treasure.

Share the photos with the Victoria Foundation via Facebook or email and you’ll be automatically entered to win one of two prizes of $500 each to donate to the charity of your choice.

In 2015, nearly 100 #UNselfie entries showed participants helping out in ways as big as volunteering their time with a local organization, to as simple as donating a modest amount of money to a favourite cause.

Nearly 100 non-profits in the Capital Region are involved in GivingTuesday and looking for support. For a full list of participants and an interactive map, visit

For full #UNselfie contest rules and instructions, visit


About the Victoria Foundation

Established in 1936, the Victoria Foundation is Canada’s second oldest community foundation and the fifth largest of nearly 200 across the nation. The Victoria Foundation manages charitable gifts from donors whose generosity allows them to create permanent, income-earning funds. The proceeds from these funds are then distributed as grants for charitable or educational purposes. To date it has invested more than $150 million in people, projects and non-profit organizations that strengthen communities in BC and throughout Canada.

Media contact
Kyle Wells

Victoria Foundation

P. 250.381.5532      E.