August 6, 2019, Victoria
Five grocery store operators have raised $18,847 with their recent Island Food Caring campaign, which was matched by the Victoria Foundation to take the total to $37,693. The money will go to support the Food Rescue Project, an initiative of The Food Share Network, that recovers and redistributes healthy, fresh food to food insecure communities in the region.
The five participating grocery stores include Country Grocer, Fairway Market, Red Barn Market, The Root Cellar and Thrifty Foods. “We are thrilled with the response of our customers donating at the tills to support the Food Rescue Project,” said Vice-President of Fairway Market Robert Jay. “We kept using the same line throughout the campaign – it takes a community to feed a community – and our customers answered the call.”
The Island Food Caring campaign ran in participating grocery stores throughout the capital region from June 1 – 23. People donated at the till or via the program’s website. In-store promotions were reinforced by additional marketing by the partners including social media. Funds raised went to the Victoria Foundation to be distributed to Food Share Network partner organizations participating in the Food Rescue Project. Donations can continue to be made at www.islandfoodcaring.ca.