Executive Summary

The Vital Conversation program is a facilitated community discussion, collaboration, and granting opportunity to help non-profit and charitable leaders kickstart solutions to pressing community challenges. It plays a key role in mobilizing resourceful community members to help improve quality of life in Greater Victoria for everyone. The program is part of a larger Community Foundations of Canada program and is organized by the Victoria Foundation while supported by Coast Capital.

The topic of the 2024 program focused on how to support newcomers and youth in their 20s and 30s to make Greater Victoria their long-term home.

It featured three components over the course of the year: a Vital Conversation community panel at the 2024 Rising Economies Conference, a Vital Conversation brainstorming event with non-profit and public-sector leaders, and a grant call for Spark Funds, which aim to provide support to the actionable solutions generated at the brainstorming event.

Based on community discussions from the program, Victoria Foundation staff synthesized seven key areas where Spark Funds could have the greatest impact for projects aiming to incentivize youth to stay in the region:

  • Affordable and accessible housing designed with community and intergenerational living in mind.
  • Shared community spaces.
  • Opportunities for community ownership and community wealth building.
  • Community leadership development for people in their 20s and 30s.
  • Opportunities for meaningful employment and increased income, including affordable and/or transferable credentialing and entrepreneurship, with an eye to future economic prosperity and trends.
  • Affordable access to aspects of life that create belonging, including culturally resonant food and cooking, arts activities, and sports.
  • Education, awareness building, and storytelling that supports affordability and belonging for people in their 20s and 30s.

This year, the Foundation distributed a total of $80,000 in Spark Funds to the community, with $20,000 of that support provided by Coast Capital.

What is the Vital Conversation program?

The Vital Conversation program is a facilitated community discussion, collaboration, and granting opportunity to help leaders from non-profits and charities kickstart solutions to pressing community challenges. It plays a key role in mobilizing resourceful community members to help improve quality of life in Greater Victoria for everyone. The program is part of a larger Community Foundations of Canada program and is organized by the Victoria Foundation while supported by Coast Capital.

This program invites leaders from the charitable sector, local businesses, elected officials, and other community members to explore emerging issues through the lived experiences of certain demographics, in order to identify pressing community challenges. The program also serves as a platform to generate qualitative data, illuminate trends, and inspire action.

Insights from these conversations guide future granting priorities, inform discussions with potential donors, and raise awareness of the foundation’s leadership role. Following these discussions, participants can apply for a Spark Funds grant, empowering the ideas discussed to take shape in impactful projects. This year marks the second offering of the Spark Funds with a total of $80,000 available, up last year from $75,000. Coast Capital generously provided $20,000, and $60,000 came from Victoria Foundation’s discretionary funds.

Coast Capital

The 2024 Vital Conversation program had three components:

  1. Vital Conversation panel at 2024 Rising Economies Conference 
  2. Vital Conversation event hosted by the Victoria Foundation  
  3. Spark Funds grant call  

Each of these components supported a deeper exploration of the conditions that impact residents’ decisions to stay or leave our region. 

This conversation was built on the 2023 Vital Conversation program around affordability by considering the issue area from other points of view.  

Program Goals

  • Jump-start local solutions to complex issues by hosting a deep dive into current Vital Signs data.  
  • Support collaboration by connecting a broad cross-section of community knowledge holders to the data and to each other.  
  • Fund unique opportunities to put ideas into action.  
  • Facilitate a community informed and guided process for the event and the Spark Fund review process.  

Through the Rising Economies Panel, community engagement, and some data review and analysis, a foundation of knowledge was built to inform the conversation.   

Data Focuses

  • Victoria’s 2023 Vital Signs report identified two specific data points as areas for deeper exploration, specifically concerning youth (ages 20-35), and newcomer populations. Net migration to Greater Victoria is upespecially from other countries (56%)but the number of young people aged 20 to 34 is down.  
  • Secondary data immigrant retention: 75% of immigrant taxfilers in 2020 continued to live in Greater Victoria 3 years upon admission to Canada (similar to 2018 and 2019. BC was 90% and Canada was 87%). 

Rising Economies Panel

The Rising Economies Conference, hosted by the South Island Prosperity Project (SIPP), unites voices from business, government, and non-profit sectors to discuss solutions for the issues facing our region. The conference offers a blend of in-person and online events, focused on proactively shaping the future of our economy. The Victoria Foundation contributes insights from the latest Victoria’s Vital Signs report to support informed dialogue and actionable strategies for our community’s growth.  

At the Rising Economy Conference 2024, the Foundation and Coast Capital hosted a panel discussion that asked, “Is Victoria Really on the Rise?” Panelists discussed what kinds of people our region attracts, why they stay, and why youth and some immigrants have decided to make their homes in other cities.

Rising Economies Conference 2024

Panelists

Discussion points raised by the panel:

  • Young newcomers often face difficulties in having their credentials formally recognized, creating barriers to affordability and belonging.  
  • Additional supports, like jobs for spouses, can help newcomers succeed.  
  • Victoria’s niche economy, focused on government and tourism, offers fewer corporate roles, yet offers strong support for entrepreneurs.  
  • Systemic hiring issues persist for newcomers without permanent residency, such as limits on provincial tech sector grants.   
  • Access to childcare is essential since families need two incomes to live here. 

Community Engagement

An advisory made up of Foundation partners was then created to help guide the community consultation process. This would inform the design of the forthcoming Vital Conversation event. Members of the advisory were:  

Additional expertise and engagement were required to highlight the voices of people with lived experience. Three focus groups were held, consisting mostly of postgraduate students and young working people. Newcomers face particular challenges, and some postgraduate students face additional, unique barriers to belonging and affordability.   

Newcomer challenges  

  • Challenges identified for newcomers include regular experiences of racism and microaggressions.  
  • There are not enough central hubs where immigrant populations can connect, seek advice, feel safe, and access culturally appropriate supports. 
  • Newcomers without ties to settlement agencies struggle to find information on programs and resources.  
  • Newcomers often feel as though they’re stuck in survival mode and long to be seen as contributors beyond their labour.   

 Student challenges 

  • Students found Victoria different from their expectations and faced challenges like limited networking opportunities because many peers are also new.  
  • Public transit for students and the overall community could be improved.  
  • Students found it difficult to secure co-ops due to the local business landscape. 
  • Although students contribute to high tuition and taxes, local governments could offer greater support.   

2024 Vital Conversation Event

A group of invitees gathered at the University of Victoria in June to share stories, analyze data, and engage in small group discussions aimed at uncovering strategies to allow individuals to blossom in our region. Throughout the event, participants collaborated and brainstormed ideas during a series of breakout sessions. 

2024 Vital Conversation Visual Recording

Photo caption: The evolution of the day’s conversation was captured in a graphic recording by Mo Dawson.

Event speakers 

Strategies discussed: 

  1. Youth (Age 20-35) leadership and capacity building: Establish a centralized platform for young adults to connect and access civic engagement opportunities. This could be achieved by organizing a youth forum to identify programs in mental health, employment, civic action, and other areas.
  2. Skills training: Develop a forward-thinking workforce by encouraging industry and educators to begin skill-building early, like introducing basic trades knowledge in elementary school.
  3. Engage with the education system: Use existing evidence to collaborate with the education system and engage in a conversation around skills and knowledge development. This will require a community champion. 
  4. Co-op Incubator – Community wealth building: The benefits of community ownership and social purpose models could be shared and promoted through open, public dialogue. Bring together experts from credit unions, education, and business programs to explore community-centered ownership strategies.
  5. Policy changes around credential recognition: Leverage newcomer skills by positioning regional needs with their specific expertise. Gather a coalition of newcomers, community leaders, and government representatives to drive policy changes to recognize newcomer credentials.
  6. Destigmatize renting: Shift perceptions of long-term renting through positive storytelling by young people, influencers, and PR agencies. This narrative change could influence new rental developments and enhance better property management practices.
  7. Shift mindsets and culture from individual to community focus: Create a community resource map that is easy for organizations to update. Led by young people, this resource would display community spaces and programs. The first step is to identify a lead organization and collaborators.
  8. Raising awareness of services: Engage young people to understand and reduce barriers to accessing services, this would include going to where young people are and committing to understanding what piques their interest most. Partnerships with Island Health, Community Health Networks, and 211/811 resources would enhance service awareness and support pathways
  9. Affordable intergenerational housing: Explore models of multi-generational housing with integrated services like medical and daycare facilities. Beacon Community Services will lead a feasibility study to examine community-centered, socially responsible housing.

2024 Spark Funds

The Spark Funds are designed to inspire and support ideas that come from the Vital Conversation event. The Victoria Foundation is committed to supporting the solutions that emerge from the discussions and relationships formed at the event.  

Staff synthesized the nine themes and proposed next steps identified by participants into seven key areas where Spark Funds could have the greatest impact.  

See the 2024 recipients

7 Focus Areas: 

  1. Affordable and accessible housing designed and built with community and intergenerational living in mind.  
  2. Shared community spaces. 
  3. Opportunities for community ownership and community wealth building. 
  4. Community leadership development for people in their 20s and 30s. 
  5. Opportunities for meaningful employment and increased income, including affordable and/or transferable credentialing and entrepreneurship, with an eye to future economic prosperity and trends. 
  6. Creating affordable access to those aspects of life that create a sense of belonging, including culturally resonant food and cooking, arts activities, and sports. 
  7. Education, awareness building, and storytelling that supports affordability and a sense of belonging for people in their 20s and 30s.