The Science Behind Social Media’s ROI

Presenter: Tod Maffin, COO and senior strategist at tMedia Strategies, digital marketing strategist, consultant and author.

Register by April 21 for Tod Maffin’s presentation and you’ll be entered into a draw for one of these great prizes:

– Overnight stay for two at the Magnolia Hotel and Spa in Victoria, voted one of the Top 10 Luxury Hotels in Canada by TripAdvisor’s® 2011 Travelers’ Choice® awards;
– A Family Pass for two adults and two youth to the Royal BC Museum;
– Out of the Mist: Treasures of the Nuu-chah-nulth Chiefs by Martha Black coffee table book;
– Free Spirit: Stories of you, me and BC by Gerald Truscott coffee table book.

Those who have already registered will be eligible for this draw.

Tod Maffin is one of North America’s leading digital marketing experts, specializing in viral and ROI-based campaigns for sectors from public relations to human resources, real estate and education. He will be giving us a 90-minute presentation on how to ensure social media tools are working for your organization.

Tod believes that it’s clear now — the new model of communications includes missives just 140 characters long. But while some public relations practitioners struggle with incorporating social media tools into their communications plans, many others have mastered the simple ROI metrics behind digital communications. In Tod’s insightful presentation, you’ll learn the simple steps to assure strong ROI behind your campaigns, prove your value, and boost results.

This presentation is part of CPRS-VI’s ongoing series called “Real World PR,” which looks at how best practices in public relations are being used today. This series is made possible through the generous financial support of Royal Roads University, which offers a range of public relations and communications programs that examine language, media, culture and technology and applies that knowledge from a variety of disciplines to the demands of today.

Date: Thursday, May 5, 2011, 5pm-7pm

Location: Harbour Towers Hotel, West Ballroom, 345 Quebec Street, Victoria

CPRS Members: $45
Non-members: $65
CPRS student members: $20
Graphic Designers of Canada (GDC) members: $45
VIATeC Members: $55

Visit the Canadian Public Relations Society – Vancouver Island’s website for registration details or to watch a video Tod has created about using YouTube insights for demographics and statistics discovery.